BAUMGARTNER TO DISCUSS MARKETING BEEF IN THE DIGITAL SPACE

     A marketing executive who is helping the industry develop digital marketing strategies to reach beef’s target audience will be the featured speaker during Beef Industry University (BIU), November 30 at the KLA Convention in Wichita. VML Executive Vice President Eric Baumgartner will talk about radical changes in how Americans are shopping for everything from food, including beef and milk, to cars and homes. He will offer insight into these changes and what it means for beef promotion and advertising programs funded by producers through the beef checkoff.  
     Baumgartner has extensive experience in digital engagement, design and communications technology in the consumer space. His current clients at VML, which is a full-service marketing and advertising agency, include Microsoft, Amazon and Chevron.  
     BIU is sponsored by the Farm Credit Associations of Kansas. Registration materials have been sent to KLA members. Hotel information and online registration are available here. The preregistration deadline is November 17.

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