Write a letter to the editor

> Be timely  
> Write clearly and concisely   
> Briefly state the argument you're responding to in the introduction   
> Include your major points within the first couple paragraphs   
> Use credible facts and figures   
> Use personal experience if applicable.   
> Proofread carefully for errors in spelling, punctuation and grammar.   
> Don't be discouraged if your letter isn't published.   
> Include name, address and phone number when submitting a letter. The paper will call to verify the letter.   
> Be aware of word limits. Each paper will have its own guidelines for submitting a letter.

Post online comments   

> You may be required to register. This typically will require your name, address and date of birth.   
> Keep comments short - two to three sentences.   
> Be respectful.

Prepare for an interview   

> Get to know potential interviewers, even if it's two minutes prior to the interview.   
> Make sure you are the right person for the interview.   
> If a reporter calls and you are not prepared to answer the questions, ask politely if you can call him/her back. Then either sit down and get comfortable with your answers or call the KLA office for help.  
> Practice your response aloud.  
> If you're being interviewed on camera, make eye contact with the reporter, not the camera.    Use the reporter's name if on radio or TV, but not excessively.   
> Never use "no comment" or "off the record."   
> Be brief. The average sound bite has shrunk from 42.3 seconds to 7.3 seconds in the last 30 years.   
> Pause to think, if necessary, before answering.   
> If the reporter asks an irrelevant question, smoothly shift gears into a message you want to get across.   
> Use humor and personal stories when applicable.   
> Above all, be natural!