KBC Serves As Presenting Sponsor OF KSHSAA Cross Country Championships

November 11, 2026

The Kansas Beef Council (KBC) served as the presenting sponsor of the 2026 Kansas State High School Activities Association (KSHSAA) Cross Country State Championships October 31 as part of its role as the association’s official protein sponsor. With more than 6,000 in attendance, including 1,800 competitors, and more than 700 livestream views, 12 individuals took home a championship title.


The competitions were held at two locations, with Kansas beef producers attending both to congratulate the winners. Amy Langvardt from Alma presented awards at the Wamego Country Club, which hosted Class 4A, 2A and 1A meets. Natalie and Dirck Hoagland of Leavenworth were on hand at Rim Rock Farm near Lawrence, the site of Class 6A, 5A and 3A meets.

Through this partnership, KBC promotes beef as part of a balanced, science-based approach to sports nutrition. Promotional efforts have directed athletes, families, coaches and trainers to the Sports Nutrition Game Plan, a free educational resource developed with guidance from a registered sports dietitian.

KBC will continue its partnership with the organization as the presenting sponsor of the 2027 KSHSAA Wrestling Championships in February. For more information about the beef checkoff's demand-building efforts, visit www.kansasbeef.org.