The Beef Promotion Operating Committee has approved about $39.5 million in checkoff funding for 12 authorization requests from eight national beef organizations for fiscal year 2027, which begins October 1. The committee includes 10 producers from the Cattlemen’s Beef Board and 10 from the Federation of State Beef Councils.
The funding, which is subject to USDA approval, will be used for programs focused on beef promotion, research, consumer and industry information, foreign marketing and producer communications. Specifically, investments will be made in promotional programs concentrated on beef’s nutritional value, eating experience, convenience and production. Research projects that will be financed focus on pre- and post-harvest beef safety, nutrition, product quality, sustainability, culinary technical expertise and consumer perceptions about beef. Funds also will be put toward working with primary and secondary school curriculum directors nationwide to get accurate information about the beef industry into classrooms. Additional initiatives will include outreach and engagement with food, culinary, nutrition and health thought leaders; media and public relations efforts; and supply chain engagement. Funds were dedicated to foreign marketing and education as well, focusing on 13 regions representing more than 90 countries.
For more information on the programs being funded for the upcoming fiscal year, go to www.beefboard.org.