The Kansas Beef Council (KBC) is returning to Bill Snyder Family Stadium with the “Tailgater of the Game” program for the 2026 Kansas State University football season. Tailgaters have a chance to win a Pit Boss griddle at the first six home games simply by cooking beef at their tailgate. The program kicks off this weekend ahead of the Wildcats’ home opener against Nicholls State University.
KBC is partnering with K-State Collegiate Cattlewomen (CCW) this year to walk the parking lots with beef swag and entry cards. KBC and CCW representatives will be looking for tailgaters cooking beef to enter for a chance to win a tabletop, two-burner Pit Boss griddle, a prize banner and bragging rights. The winner will be announced during the second half.
The six winners will be entered into a grand prize drawing for a Pit Boss smoker and a pair of suite tickets to the final home game November 21 against the University of Arizona Wildcats.
"Tailgater of the Game" is part of KBC's efforts to connect fans in fun, memorable ways. By recognizing winners throughout the season, KBC highlights the versatility of beef while celebrating traditions that unite fans and communities.
Follow along to see this season’s winners at @ksbeef on Instagram and visit www.kansasbeef.org for recipe inspiration and more.