Natalie Hoagland of J&N Ranch recently was featured in the “Voices of the Outdoors” video series created by the Beef. It’s What’s For Dinner. (BIWFD) brand. Each episode is a collaboration between an outdoor enthusiast and a beef producer, facilitated by BIWFD and state beef council teams to showcase the shared values of caring for the land and experiencing the outdoors. The Kansas Beef Council connected BIWFD with Hoagland for the seventh installment of the series, which is being promoted to consumer audiences across YouTube, social media and streaming TV.
Hoagland hosted professional gravel cyclist Alexey Vermeulen at her family’s ranch near Eskridge. During the visit, she shared her family’s story, educated Vermeulen about the unique Flint Hills ecosystem and promoted beef production in Kansas. Vermeulen has ridden his bicycle by J&N Ranch multiple times during the annual UNBOUND Gravel bike race, based out of Emporia. Hoagland even joined Vermeulen—along with his signature riding partner, his dog, Willie—on a bike ride around the ranch.
To watch the video, click here or visit Kansas Beef’s social media pages.