The Kansas Beef Council (KBC), in partnership with NCBA, a contractor to the beef checkoff, has launched a nationwide campaign this fall to deliver toolkits to more than 5,000 family physicians and general practitioners, including more than 100 in Kansas. These toolkits will reach up to 500,000 consumers with trusted, health-related information about beef.
Each toolkit provides evidence-based research showing beef is a high-quality, nutrient-dense protein; clinical takeaways that make it easy for doctors to translate the science into practice; and clear patient handouts that empower families to choose protein-rich, balanced and satisfying foods that support strength and satiety.
In addition to the toolkits, KBC has placed ads in three Kansas health professional publications, reaching 4,000 healthcare providers across the state. These ads reinforce beef’s positive nutrition story and keep it top-of-mind with trusted professionals who guide everyday food decisions.
Healthcare professionals remain one of the most trusted sources of nutrition information. By equipping them with science-backed materials, beef is positioned as a foundational food for health. This type of outreach has garnered positive results. Surveys repeatedly show an 80% average increase in the likelihood that healthcare professionals will recommend beef after receiving these toolkits.