The Beef Industry Long Range Plan task force officially unveiled its new five-year plan for 2026-2030 last week at the Cattle Industry Summer Business Meeting in San Diego, CA. Built on industry input and stakeholder consensus, the plan lays out clear goals to ensure the beef sector remains viable, trusted and competitive in a rapidly evolving marketplace.
The task force comprises industry leaders representing key segments, including cow-calf, seedstock, cattle feeding, dairy, animal health and livestock markets. The group studied and compiled major areas of opportunity for beef over the next five years, then developed a common set of objectives and priorities to guide the beef industry.
The 2026-2030 plan identifies six interconnected goals that represent what the industry wants to achieve, including policy and supply chain viability; sustainable industry outcomes; public engagement and building confidence; innovation, science, research and continuous improvement; stakeholder engagement; and animal health and food safety. Each goal is paired with a broad approach to achieving it and a definition of success. The goals are supported by actionable initiatives and are organized to drive alignment and accountability across all segments of the supply chain.
“All six goals work together, so progress toward one goal helps move others forward,” said Joe Lowe, task force member and rancher from Kentucky. “For example, strong advocacy can lead to more research and innovation, which supports sustainability and builds trust. And by working together on animal health and other issues, we’re better prepared for challenges like disease outbreaks or changing consumer demands.”
To view the complete Beef Industry Long Range Plan, click here.