To connect with more households across Kansas, the Kansas Beef Council (KBC) is extending its “Beef Brings Us Together” campaign through connected television platforms this summer.
The 30-second video, which can be viewed here, is being delivered to viewers through popular streaming services such as Hulu, YouTubeTV and Roku, allowing the campaign to reach consumers who watch television through digital platforms rather than traditional cable.
Connected television placements help KBC meet modern viewing habits while continuing to share a simple message: beef is a part of the meals and memories that bring people together. The video highlights the value of gathering around the table and the everyday role beef plays in Kansas homes.
The streaming component supports a broader campaign, which includes nearly 1,000 traditional television spots, nine billboards across the state and digital content running throughout the summer.
By showing up on the screens Kansans use most, KBC is helping ensure that beef stays top of mind—from backyard grills to living room couches.