As part of its summer campaign, the Kansas Beef Council (KBC) has launched a 30-second video titled “Beef Brings Us Together.” The ad will air nearly 1,000 times on television stations across Kansas during the busiest beef-buying months of the year.
The video highlights the connection between Kansas families and the meals they share, reflecting the everyday role beef plays in bringing people together. With simple visuals and a heartfelt message, it serves as a tribute to both the people who raise beef and the memories made around the table.
The video is airing throughout June and July, including around July 4—the top holiday for beef sales. It is part of a larger statewide effort that also includes billboards, connected television ads and digital content aimed at reaching Kansans wherever they are.
The goal of the campaign is to keep beef top of mind beyond just summer celebrations. Whether it’s a weekend cookout or a weeknight dinner, KBC’s message is clear: beef is more than a meal—it’s part of the moments that matter most.
View the ad by going to https://bit.ly/BeefCampaign25. While there, subscribe to @KansasBeef on YouTube.