The checkoff-funded Masters of Beef Advocacy (MBA) program is celebrating another milestone this year by reaching 25,000 graduates. This comes just two years after the program hit 20,000 graduates.
Created in 2009, the MBA program is a free, self-guided online course that provides members of the beef community — from farmers and ranchers to students, supply chain members and consumers — with the tools and resources needed to become a strong advocate for the industry. In 2021, the program launched MBA NextGen, which updated training modules, splitting the course into five online lessons including beef community, raising cattle on grass, life in the feedyard, from cattle to beef and Beef. It’s What’s For Dinner.
After completing NextGen, graduates can enroll in MBA Continuing Education to learn more about beef nutrition, animal welfare and sustainability. Graduates also can access monthly newsletters and join the program’s Facebook community where updates are given on the latest consumer trends. Anyone interested in enrolling in the program can go to www.mba.beeflearningcenter.org.