Beef industry stakeholders from across the state participated in the KLA Leadership Conference last week. During the two-day event in Topeka, participants were exposed to services provided by KLA, the legislative process and industry advocacy.
While at the Capitol, the group attended a meeting of the House Committee on Rural Revitalization and heard from KLA lobbyists on how they protect member interests during the legislative process. Attendees also had a chance to meet with their respective legislators.
Additionally, members took part in an interactive advocacy training session led by KLA staff and WIBW-Topeka farm broadcaster Greg Akagi. Participants were given an overview of the importance of being an industry advocate and the various media outlets available to help them reach consumers. Jamie Lindamood, a rancher from Eureka, shared with the group how she has implemented advocacy in her daily routine through social media and by inviting consumers to visit her ranch.
The Kansas Beef Council provided information on how checkoff dollars are used to promote beef, support industry research and educate consumers about the benefits of including beef in a healthy diet.