A collaboration between the Kansas Beef Council (KBC) and prominent Kansas City food blogger Inquiring Chef encourages consumers to choose beef as their mealtime solution by sharing a delicious sheet pan fajita recipe created for busy families. The recipe instructs consumers to combine flank steak, vegetables and a few spices on one sheet pan for a nutritious weeknight meal that is easy to prepare and will not clutter the kitchen. The blog post, which can be viewed here, also highlights beef as a great source of protein with one simple ingredient.
This partnership is an influencer extension of KBC’s One Simple Ingredient campaign, a promotion designed to remind consumers beef is an authentic source of protein that offers 10 essential nutrients with only one simple ingredient. Still in its infancy, the campaign already has generated 750,000 impressions and 270,000 video views.