A recipe featuring a tomahawk/cowboy rib steak prepared by a California real-estate agent won Season 10 of the Fox television network’s MasterChef program. Sarah Faherty, a transplanted Texan, was named the winner with her recipe for “Tomahawk Steak with Grilled Brussel Sprouts and Sweet Potato Puree.” The recipe paired a bone-in rib steak with grilled vegetables and a silky puree for an upscale presentation. To see the winning recipe and learn more about the winning chef, go to www.beefitswhatsfordinner.com.
Producers of the program partnered with the beef checkoff to bring viewers the Backyard BBQ Challenge. The program aired July 18 to a nationwide audience on Fox.
Featuring “Beef. It’s What’s For Dinner” on one of television’s most popular cooking shows put beef at the forefront for millions of consumers throughout the country. Research shows when consumers see easy, enticing ways to incorporate beef into meals, they are more likely to purchase the product.
Partnering with MasterChef is one way checkoff dollars are being used to promote beef in innovative and creative ways. Checkoff funding for this promotion was provided by the Federation of State Beef Councils, which includes the Kansas Beef Council.