NCBA has launched a media campaign urging Congress to approve the U.S.-Mexico-Canada Agreement (USMCA). The agreement would keep the highly successful framework for U.S. beef trade established through the North American Free Trade Agreement (NAFTA) in place. According to NCBA President Jennifer Houston, an auction market operator from Tennessee, cattle producers need certainty with Mexico and Canada to build on the 25 years of duty-free, unrestricted trade through NAFTA. In addition, USMCA would maintain science-based trade standards.
The NCBA campaign will center around a website dedicated to USMCA. Cattle and beef producers from across the country, including KLA President Barb Downey, are featured on the site in testimonials supporting ratification of the agreement. Visitors to the website, which is policy.ncba.org/usmca, can click on an interactive map to pull up state data and news articles related to USMCA. The map will be regularly updated with new content and rancher profiles.