Members of the Kansas beef community were in Topeka last week for an advanced beef advocacy workshop. The two-day training, organized by the Kansas Beef Council (KBC) and NCBA, was designed to equip attendees with the tools and experience necessary to effectively engage consumers and media.
During the checkoff-funded workshop, participants were able to hone their skills as advocates and spokespeople for the beef community. Educational sessions focused on the various social media platforms available for use in sharing the beef story and beef’s role in a healthy diet, refining interview skills, creating powerful presentations and using live video on social media. NCBA Director of Grassroots Advocacy and Spokesperson Training Ryan Goodman and KBC staff led the workshop. Attendees also heard from beef community advocates and ranchers Wrenn and Arturo Pacheco of Alma and Jamie Lindamood from Eureka.
This was the second year for KBC to host the top advocate training program in Kansas. The Pachecos attended last year’s class and Lindamood is a graduate of NCBA’s Top of the Class program held each year in Denver.
The 2019 class (pictured above L to R) included Kayla Sandoval-Gardiner, Ashland; Gretchen Stroberg, Hutchinson; Barrett Simon, Beloit; Caitlin Henderson, Anthony; Tammy Simons, Leoti; Anna Curry, Madison; Jill Tregemba, Lawrence; and Anthony Ruiz, Marion.