The Cattlemen’s Beef Board has launched a new educational resource for producers to learn more about how their beef checkoff investment is being leveraged to grow beef demand. The Drive is a publication that seeks to be a go-to resource for news and in-depth information. It is available as a quarterly mailed newsletter and a monthly email blast.
The newsletter focuses on national news and education about how the checkoff is driving beef demand. The email blast features national news, contractor updates and reports on demand-building programs.
Producers can sign up for both at www.drivingdemandforbeef.com. To receive the monthly Kansas Beef Council ReView highlighting state-specific checkoff programs, email firstname.lastname@example.org.