Write a letter to the editor
> Be timely
> Write clearly and concisely
> Briefly state the argument you're responding to in the introduction
> Include your major points within the first couple paragraphs
> Use credible facts and figures
> Use personal experience if applicable.
> Proofread carefully for errors in spelling, punctuation and grammar.
> Don't be discouraged if your letter isn't published.
> Include name, address and phone number when submitting a letter. The paper will call to verify the letter.
> Be aware of word limits. Each paper will have its own guidelines for submitting a letter.
Post online comments
> You may be required to register. This typically will require your name, address and date of birth.
> Keep comments short - two to three sentences.
> Be respectful.
Prepare for an interview
> Get to know potential interviewers, even if it's two minutes prior to the interview.
> Make sure you are the right person for the interview.
> If a reporter calls and you are not prepared to answer the questions, ask politely if you can call him/her back. Then either sit down and get comfortable with your answers or call the KLA office for help.
> Practice your response aloud.
> If you're being interviewed on camera, make eye contact with the reporter, not the camera. Use the reporter's name if on radio or TV, but not excessively.
> Never use "no comment" or "off the record."
> Be brief. The average sound bite has shrunk from 42.3 seconds to 7.3 seconds in the last 30 years.
> Pause to think, if necessary, before answering.
> If the reporter asks an irrelevant question, smoothly shift gears into a message you want to get across.
> Use humor and personal stories when applicable.
> Above all, be natural!