BQA CELEBRATING 25 YEARS OF IMPROVED BEEF SAFETY, QUALITY The industry is celebrating 25 years of the checkoff-funded Beef Quality Assurance (BQA) program. Ensuring beef safety and quality is the goal of BQA. It is structured to deliver safe, humanely raised beef to consumers, while returning more profit to producers. BQA raises consumer confidence by demonstrating a commitment to quality in every segment of the beef industry. A special video depicting the history of BQA can be viewed by clicking the “Featured video” link to the left of this story. According to Kansas Beef Council Executive Director Kevin Thielen, Gov. Sam Brownback’s declaration of May as Beef Month is serving as a springboard for activities and events designed to increase beef consumption. |