(TOPEKA) – Twelve beef industry stakeholders from across the state participated in the Kansas Livestock Association (KLA) Leadership Conference January 22-23 in Topeka. The two-day event exposed members to various aspects of KLA, the legislative process and industry advocacy.
While at the Capitol, the group attended a Senate Agriculture and Natural Resources Committee meeting and heard from KLA lobbyists on how they protect member interests during the legislative process. Conference attendees also had a chance to meet with their respective legislators.
Members took part in an interactive advocacy training session led by KLA staff and WIBW-Topeka farm broadcasters Kelly Lenz and Greg Akagi. They were given an overview of the importance of being an industry advocate and the various social media outlets available to help them reach consumers. Jamie Lindamood, a beef advocate from Eureka, shared with the group how she has implemented advocacy on their family operation by hosting a ranch and farm tour each year. Lindamood, along with the Tom and Matt Perrier families/Dalebanks Angus and the Greenwood County CattleWomen, hosts “A Day at the Ranch” each spring for consumers from Wichita to see firsthand how their food is raised. The third consecutive tour will be held in April.
In addition, the Kansas Beef Council provided information on how checkoff dollars are used to promote beef, support important industry research and educate consumers about the benefits of including beef in a healthy diet.
This year’s class brings the total number of graduates of the leadership training program to 666 since it was initiated in 1981. Sponsors of the annual event included the Farm Credit Associations of Kansas, K . COE ISOM and the Kansas Livestock Foundation.
KLA is a trade organization representing the state’s livestock business on legislative, regulatory and industry issues at both the state and federal levels. The association’s work is funded through voluntary dues dollars paid by its members.