In recognition of Heart Month, the Kansas Beef Council (KBC) will be sharing the benefits of including lean beef in a heart-healthy diet with various health professionals throughout February. This will include providing American Heart Association-certified recipe cards and other resources to cardiac rehab centers around the state.
Additionally, full-page print and digital ads have been placed in publications read by thousands of Kansas and Kansas City-area nurses, dietitians and physicians. These ads share the different heart-health research studies available and how lean beef can fit into a heart-healthy lifestyle.
There are more than 30 scientific studies that support the role of lean beef in a heart-healthy diet, with one of the most notable being Beef in an Optimal Lean Diet. KBC uses these beef checkoff-funded studies to interact directly with health professionals and correct misconceptions about lean beef’s potential role in a heart-healthy diet.