USPB To Receive Impact Award

July 15, 2021

U.S. Premium Beef (USPB) has been selected as the 2021 Don L. Good Impact Award recipient. The award, presented by the Livestock and Meat Industry Council, is named in honor of Good, who is a former head of the Kansas State University Department of Animal Sciences and Industry (ASI), and recognizes positive impact on the livestock and meat industry or agriculture. USPB will be recognized during the K-State ASI Family & Friends Reunion on October 15 at the Stanley Stout Center in Manhattan.              

Organized in 1996, USPB is a consumer-based beef marketing company independently owned by beef producers that range from commercial ranchers to feeders. The organization has been responsible for providing better opportunities for producers to earn premiums based on the quality of their animals. “U.S. Premium Beef has allowed the individual producer to have a little bit more control and potential for more economic feedback in their livestock production,” said Justin Janssen, ASI Family & Friends Reunion committee member.   

As the event nears, more information, along with registration, will be available online at and the reunion’s social media channels.