Consumers Favor Real Milk And Support Serving It With School Meals

September 19, 2019

  A new poll of 2,200 Americans shows 86% prefer real dairy milk compared to only 10% who favor plant-based beverages and lactose-free milk. The survey was conducted by Morning Consult in partnership with the International Dairy Foods Association (IDFA). 

Results of the survey showed 67% of adults believe 2% and whole milk are the most nutritious. By a three to one margin, those surveyed said it’s important to offer 2% and whole milk with school meals. 

Half of adults believe it is important for the public schools their children attend to offer low-fat flavored milk with school meals, while 22% believe it is unimportant. More women than men believe it is important for children to have access to fuller-fat and flavored milks in school. 

IDFA President and Chief Executive Officer Michael Dykes said policymakers and regulators who influence what Americans eat need to stay grounded in the reality of what families prefer and value. He said Americans recognize milk provides numerous health benefits. 

“The public’s opinion is clear. Will our policymakers now listen?” asked Dykes. 

Based in Washington, D.C., IDFA represents the nation’s dairy manufacturing and marketing industry. The group’s diverse membership comprises 90% of the milk, cheese, ice cream, yogurt and cultured products and dairy ingredients produced and marketed in the U.S. and around the world.