Now Live On Alexa, Chuck Knows Beef

November 27, 2018

The new Chuck Knows Beef function now is live on Amazon Alexa. Users can enable Chuck directly through the Alexa app.

Powered by Google Artificial Intelligence, Chuck is the consumer’s guide to all things beef. It can help answer consumer questions with customized responses based on content from Whether it’s recipes, cattle production practices, nutrition content or beef cut information, Chuck has the answer. In addition to the voice feature on Alexa, online users can go to            

Members can learn more about Chuck at the KLA Convention in Wichita. Season Solorio, senior executive director of brand marketing for NCBA, a contractor to the beef checkoff, will demonstrate Chuck Knows Beef during Thursday’s (11/ 29) Consumer Trends Forum, sponsored by the Kansas Soybean Association.             

Those who haven’t registered for the KLA Convention can do so on site starting Wednesday (11/28) at the Wichita Hyatt and Century II Convention Center. A complete schedule and hotel information can be found here.