Speakers To Address Traceability, Sustainability At KLA Convention

October 29, 2018


Beef Industry University (BIU) at the KLA Convention will focus on cattle traceability and industry sustainability. The convention will take place November 28-30 at the Hyatt Hotel and Century II Convention Center in Wichita, with BIU scheduled for Thursday afternoon.

World Perspectives Consulting Projects Manager David Gregg will talk about how the U.S. has an opportunity to proactively develop an industry-driven animal traceability system without being forced into doing so by a disease outbreak. Creating a traceability system to reassure U.S. beef consumers around the world was a recommendation from World Perspectives as part of a study commissioned by NCBA for the 2016 -2020 Beef Industry Long Range Plan.

Continuing the traceability topic, Beef Cattle Institute (BCI) Director Brad White and BCI Program Manager Cassie Kniebel, collaborators on the Kansas-based CattleTrace pilot project, will provide an update on participation in the program by cow-calf producers, auction markets, feedyards and beef processing facilities. They will talk about how many cattle have been scanned to date as part of the two-year, end-to-end disease traceability project.

Sponsored by the Farm Credit Associations of Kansas, BIU will conclude with remarks from White City rancher Debbie Lyons-Blythe, who has provided input as the U.S. Roundtable for Sustainable Beef has developed metrics to measure sustainability. A second open comment period on the draft sustainability measures is scheduled for December, making Blythe’s comments especially timely.

Registration and hotel information has been sent to KLA members and is available here.