Associations 101
Since the Kansas Livestock Association was founded in 1894, its officers
and staff have worked with Kansas ranchers to protect the livestock
industry from overly burdensome governmental regulations, unfair trade
practices and livestock theft. Learn how the association is structured,
what its policies are and how it serves as a viable tool, working for
members every day.
Beef Business 215
Kansas is the BEEF state. Learn about the size and scope of the number one
component of our state’s agricultural industry, with over $4.5 billion
in sales in 2000. Kansas Beef Council staff will discuss how the beef
checkoff benefits the beef industry by funding promotion, research and
education efforts designed to build demand for beef.
Media Relations 210
When Oprah Winfrey speaks, we know many people listen. When pop culture
stars take a stance, how far reaching is their influence? What happens to
the credibility of a safe meat supply when reporters misquote meat safety
experts? These items and more will be covered during this intense training
on how to handle the media.
Flint Hills Ranching 401, Strong City
Located in the magnificent Flint Hills, Chase County is home to people who
care for the land better than the “green” environmentalists, and
livestock better than PETA activists would know how. In this part of the
world these people aren’t activists, they are commonly referred to as
ranchers. Area ranchers will discuss their
cow-calf and stocker cattle operations.
Beef Fabrication 505 – IBP, Emporia
Notice the high class number for this session. We’ll see firsthand how
the world’s largest beef packer processes millions of cattle on a yearly
basis.
History 515, Tallgrass Prairie National Preserve
Take a trip back in time as we visit the historic Z Bar Ranch located
north of Strong City and Cottonwood Falls. This ranch covers more than
10,000 acres and the features a historic rock home and barn. We’ll learn
about the effort underway at this location to highlight the significance
of the Tallgrass Prairie.
Beef Innovation 615, Flint Hills Foods, Alma
The beef industry has changed immensely in the last 10 years and few
advancements have made a bigger impact on the demand for beef than the
introduction of fully cooked and packaged beef entrees. Flint Hills Foods
has been a leader of this technology.
Graduation
You’ve done it! In just over 24 hours, you’ve completed Livestock
Industry University. Diplomas and graduation gifts will be bestowed upon
you.
