How to...

Write a letter to the editor

  • Be timely
  • Write clearly and concisely
  • Briefly state the argument you're responding to in the introduction
  • Include your major points within the first couple paragraphs
  • Use credible facts and figures
  • Use personal experience if applicable.
  • Proofread carefully for errors in spelling, punctuation and grammar.
  • Don't be discouraged if your letter isn't published.
  • Include name, address and phone number when submitting a letter. The paper will call to verify the letter.
  • Be aware of word limits. Each paper will have its own guidelines for submitting a letter.

Post online comments

  • You may be required to register. This typically will require your name, address and date of birth.
  • Keep comments short - two to three sentences.
  • Be respectful.

Prepare for an interview

  • Get to know potential interviewers, even if it's two minutes prior to the interview.
  • Make sure you are the right person for the interview.
  • If a reporter calls and you are not prepared to answer the questions, ask politely if you can call him/her back. Then either sit down and get comfortable with your answers or call the KLA office for help.
  • Practice your response aloud.
  • If you're being interviewed on camera, make eye contact with the reporter, not the camera.
  • Use the reporter's name if on radio or TV, but not excessively.
  • Never use "no comment" or "off the record."
  • Be brief. The average sound bite has shrunk from 42.3 seconds to 7.3 seconds in the last 30 years.
  • Pause to think, if necessary, before answering.
  • If the reporter asks an irrelevant question, smoothly shift gears into a message you want to get across.
  • Use humor and personal stories when applicable.
  • Above all, be natural!